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Versatile Personal Bookmarking Tool

Published 05/04/2012 and rated Ratingstars5 5 out of 5 stars
by Shel Gatto
What can you use the app for? is a virtual space that lets users “stash” all the things they love on the web. The application lets users bookmark many different items. The user can add videos, restaurants, books, articles and music to create a social to do list. Bookmark lists can be shared with friends, allowing users to provide recommendations for almost anything. The application also serves as a basic bookmark depository where users can store all their favorite websites, content and anything else they find online. A extension is available for Google Chrome users as well as a browser bookmarklet tool. The application provides the user with five versatile tabs to work within. The tab include eat and drink, watch, read, listen and see and do. screenshot
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What is the history and popularity of the app? was founded in September of 2011 by Chris Choyce, Kingsley Harris and John Merlino. The application has earned some popularity because of its versatile nature and elegant design. It was featured in LifeHacker in September of 2011. has made numerous updates, including improvements to its browser tools, weekly digest and private items. The application has received many positive comments from users and reviewers.

What are the differences to other apps?

Many bookmarking tools are available on the web. may sound like another version of the same, but it really isn’t. The application has a number of clever features that let users get more mileage out of their bookmarks. Users can sort bookmarks and share them with others. The application manages to make bookmarking even more practical. Users can build a restaurant recommendation list, share music they like or build a list of favorite websites that is kept private or shared with friends.

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How does the web app look and feel to use? works well and comes equipped with a pretty face. The user interface is elegantly designed using subtle hints of color in simple, slightly nostalgic patterns that complement the site’s nut-themed logo. Everything glides smoothly without a hitch. The user can relax in a lighthearted environment as the sort bookmarks and share with friends.’s design offers both eye-catching sophistication and a user friendly layout.

How does the registration process work?

A new user can try by clicking either the red or blue button along the left side of the homepage. The red button is available for Twitter users while the blue button offers registration for Facebook users. Users must link one of their social networking accounts to begin using No alternative registration option is available at this time. Buttons for the Chrome extension and browser bookmarklet are also available on the homepage.

What does it cost to use the application? offers a convenient service that many users can easily fall in love with. That being said, the application is still little more than a bookmarking tool. Few users would be willing to pay for this type of service without something more to go with it. offers its services to all users for free. There are no subscription fees and the user can access their account any time without limitations.

Who would you recommend the application to? is a great tool for anyone who manages many bookmarks. The application is ideal for users who already have a Twitter or Facebook account that they are willing to link to. The interface is user friendly so anyone can learn how to get the most out of without spending too much time learning the application. Anyone with an overflowing bookmark collection can get it organized using

  • Store all bookmarks in one place
  • Sort bookmarks into versatile categories
  • Install the Google Chrome extension or browser bookmarklet
  • Share bookmark lists with others
  • Add details to each new bookmark

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